The 2014 Jeonju International Film Festival (JIFF) is due to commence from May the 1st through to the 10th.
Now in its 15th installment, JIFF has long been the festival for showcasing up and coming Korean independent talent as well as serving as a platform for international indies to receive attention. This year is of course no exception, as new features have added and programs extended in conjunction with the traditional core categories.
Last year, JIFF provided the launchpad for several notable Korean indie films that later went on to become successful on the international circuit. Family documentary My Place (마이 플레이스) and drama-thriller Lebanon Emotion (레바논 감정) were the most prominent, enjoying lengthy festival runs and scooping several awards domestically and internationally while other productions including Dear Dolphin (환상속의 그대), Cheer Up Mr. Lee (힘내세요, 병헌씨), Talking Architecture, City: Hall (말하는 건축, 시티:홀), and controversial documentary Project Cheonan Ship (천안함프로젝트) also performed well. Breathe Me (울게 하소서) was the most celebrated short film to emerge from the festival, later appearing in Cannes in the prestigious Critics Week category.
This year however sees not only an array of new Korean filmmakers but also some of the most renowned and reputable names in the independent film industry screening their latest work. Furthermore, the festival design is clearly emphasising JIFF as a celebration of elegance and subtle sincerity, as can be viewed in the trailer below.
The big change at JIFF 2014 lies in the greater focus on Korean films. Korea Cinemascape has now become a distinct program in its own right, and while previously more mainstream Korean films were integrated within, the focus has now shifted to more independent and low-budget productions. As such, there are some big names in indie cinema within Korea Cinemascape this year, including Lee Song Hee-il (White Night), Lee Sang-woo (Barbie) and Kim Kyung-mook (Stateless Things), as well as a greater number of world premieres which further cement JIFF’s reputation for discovering new talent.
In addition, two of JIFF’s staple programs – Jeonju Digital Project and Short! Short! Short! – have been amalgamated in order to enhance the overall quality of the productions as well as elevating the films into features. This year, two of of the three films are helmed by Korean directors.
The festival is also now separated into two distinct parts – from May 1st~7th JIFF will operate is normal, while May 8th~10th will focus more on the films in the International Competition. The Closing film has been abolished, and instead the Grand Prize winning film from the International Competition will screen instead.
MAD SAD BAD (신촌좀비만화)
Directors Ryoo Seung-wan (류승완), Han Ji-seung (한지승), Kim Tae-yong (김태용)
MAD SAD BAD is a fascinating and exciting departure from traditional opening films. The 3D omnibus is helmed by three of Korea’s extremely talented directors. In Ghost, director Ryoo Seung-wan (The Berlin File) explores the life of a high school student who retreats from the world and instead finds purpose talking with a girl on SNS. The segment stars red hot indie star Lee David (Pluto, Poetry), Kwak Do-wan (The Attorney, National Security) and model Son Soo-hyeon in her acting debut, while the film itself is based on a true story. In futuristic zombie film I Saw You, director Han Ji-seung (Papa) plays with a variety of genres as he portrays the undead as factory workers. Featuring Park Ki-woong (Secretly Greatly) and kpop star See Ya’s Nam Gyoo-ri (Death Bell), the romantic musical horror will certainly be an attractive affair. Rounding out the omnibus is Picnic by director Kim Tae-yong (You Are More Than Beautiful). When a young girl loses her autistic brother on a picnic trip, her frantic search calls forth the realms of her imagination inspired from her beloved comic books. Child actress Kim Soo-an (Hide and Seek) stars.
Please see below for the MAD SAD BAD trailer.